Earlier this summer, Branchfood had the pleasure of welcoming Lucas Gehlen, Managing Director of Massas Famigliare, as part of the Young Leaders of the Americas Initiative (YLAI) Fellowship Program. Made possible by the U.S. Department of State, the program is designed to empower entrepreneurs, increase trade, and encourage job promotion throughout Latin America, the Caribbean, and Canada. YLAI 2023 fellows are playing a crucial role in the region, building tools, networks, and resources to strengthen economic and social development.
Based in Brazil, Massas Famigliare is a fresh pasta CPG brand combining traditional pasta-making techniques with sustainable production practices to offer consumers a product that is both delicious and minimizes environmental impact. We sat down with Lucas to learn more about his experience as a YLAI 2023 fellow, explore Massas Famigliare’s commitment to sustainability and authenticity, and discover the latest pasta trends.
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