Ex-buyers spill the beans on how emerging brands can get into – and stay in – coveted retailers

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Ex-buyers spill the beans on how emerging brands can get into – and stay in – coveted retailers

As part of our webinar series in collaboration with Trax Retail, we brought together founders of emerging CPG brands and ex-buyers at Target to discuss best practices for brands to successfully engage with buyers, boost conversions, and grow their presence to win in retail. Listen to the full webinar or find out more about Trax Dynamic Merchandising for emerging brands.

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Delving into Brand Strategy with Expert Steve Redmond from Rival Brands

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Delving into Brand Strategy with Expert Steve Redmond from Rival Brands

With major turning points and important disruptions happening to the food and beverage industry, branding has become a key strategy startups have to implement in order to differentiate themselves in the market, and ensure cohesion and consistency between their products, story, and consumer. Supporting entrepreneurs in their journey of growth, Branchfood hosted its very first Ask an Expert session on Thursday 03/11/2021. Our guest speaker, Steve Redmond, was prepared to answer attendees’ questions about brand strategy: branding, naming, messaging, positioning, voice, and tone.

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Improving your Digital Presence and Content Marketing with Nature & Nurture

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Improving your Digital Presence and Content Marketing with Nature & Nurture

Member Monday returns with a spotlight on Elise Yost, Account & Marketing Strategist at Nature and Nurture Creative. Elise’s background is in marketing with an emphasis on the food industry and small businesses. She and the team at Nature & Nurture help clients succeed in the food and beverage space through dedicated partnerships. Read on to learn Elise’s top tips for working remotely, long-lasting marketing trends that arose from COVID-19, and what makes marketing in the food world unique!

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Using Video to Elevate Food Brand Marketing and Awareness

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Using Video to Elevate Food Brand Marketing and Awareness

Driven by passion for innovation and humanity’s growth, Tom Dodge and the team at NewView.Media guides brands through pre-production, filming and video editing to craft creative content that engages, educates and encourages action. In 2019, the company produced 413 videos across 85 marketing, event, and fundraising campaigns! All of Tom and his team’s dedication and hard work has paid off — NewView.Media earned “Best Business Video Marketing Agency - Greater Boston” from Corporate Vision Magazine’s Media Innovator Awards.

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