The Future of Brewing: Panel Discussion and Tasting Event
The global beer industry faces its greatest challenge in 50 years. According to McKinsey & Company, all at once, there is falling consumer demand, increasingly competitive products, heightened requirements by retailers and consumers, and tougher market access. This confluence of challenging developments is not merely creating temporary roadblocks for large beer manufacturers – it marks the beginning of a difficult era for the entire industry.
So what does the future of the industry look like?
Greater Boston's brewing scene is bubbling! Local companies are disrupting the industry and creating unique experiences, flavors, and combinations that rival the oldest brands.
On Wednesday, September 26th, Branchfood is teaming up with Wolf & Company PC and CIC to chat about the business of brewing and understand the past, present, and future of the industry. Join us for a panel of experts from local breweries - large, small, and in between - who will tell us how they got started, where they found funding, and how they brew, market, package, sell, and distribute their product, and where the industry is going.
Come thirsty AND hungry!
About the Speakers
President at Massachusetts Brewers Guild
Co-Founder and President at Nightshift Brewing
Rob is a Co-Founder and President of Nightshift Brewing and President of the Massachusetts Brewers Guild. From its humble beginnings as a homebrewing operation, to its first home in a small warehouse in Everett, to its more recent life as a massive production and distribution operation with an extremely popular taproom, Night Shift Brewing has come a long way since its founding in 2012 by 3 Bowdin graduates.
Founder at CraftRoots Brewing
CraftRoots Brewing is Milford's first brewery! It is also the first 100% woman-owned "brick-and-mortar" brewery in the history of the Commonwealth of Massachusetts. The company is a 7-barrel brewery with taproom, serving eight different beer styles daily. With sustainability at its core, CraftRoots Brewing is grounded in a truly grassroots idea: connect the circle between farmers, maltsters, brewers and beer lovers. CraftRoots opened in 2014 as an LLC and brewed its first batch of beer in 2015. In March 2017, the brewery opened in a warehouse in Milford.From 2016 to 2017, the brewery grew by 1,440 percent, from 20 barrels produced in 2016 to 308 in 2017. In 2017 it was named the fastest growing craft brewery in the USA.
Head of Marketing at Willie's Superbrew
Bruce leads marketing efforts for Willie's Superbrew, a craft beverage startup founded by a group of friends and graduates from Brown University. Willie’s Superbrew is creating an entirely new category for the alcoholic beverage industry. Superbrew is a cross between hard cider and spiked seltzer, made with all-natural, real ingredients at the Guild in Pawtucket. Two flavors, sparkling ginger and lemon and the new sparkling pomegranate and acai, combine superfoods in a refreshing drink that’s perfect for summertime sipping.
The Future of Brewing
Wednesday, September 26th, 201
6:00 PM - 8:30 PM
Lighthouse, 20th floor
Boston, MA 02109
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Thank you to our sponsors!