Once a brand gains distribution, the team’s focus shifts to in-store merchandising, the key to delivering velocity. Ensuring a product stands out within its category, and most importantly, that it attracts consumers in a way that resonates with them and that makes them pick the product off the shelf is all critical. From in-store designs to promotional deals and discounts, we cover it all in this expert discussion.

Speakers:

• Bob Burke, Principal, Natural Products Consulting

• Georgios Tzafis, VP Emerging and Mid Cap CPG, Trax Retail

• Diana Levy, Owner/CEO, Undercover Snacks

• Billal Sidiq, CEO, Bolani