Digital Marketing Workshop
Oct
22
11:00 am11:00

Digital Marketing Workshop

  • CIC Boston, 5th Floor Meridian Conference Room

This workshop teaches the ins and outs of digital marketing tools and platforms that work best for your food business. Walk away with 3 actionable ideas for their marketing strategy and the knowledge to prioritize their digital marketing efforts to earn the biggest return for your business. This is a longer form Saturday workshop.

Nikki Nash is a female entrepreneur and business coach with deep experience in digital marketing for food businesses. Nikki's mission is to empower and inspire fellow entrepreneurs to build the company of their dreams and provide them with the tools needed to acquire and retain customers. Nikki works closely with businesses to build brand positioning, acquisition, and retention strategies and marketing plans needed to grow their business. Nikki has worked on brand management, marketing, and media planning for both Coca-cola and Kraft foods.

Workshops are hands on and space is limited! Snacks and drinks are provided. 

Law for Food Startups
Oct
19
6:30 pm18:30

Law for Food Startups

  • CIC Boston, 5th Floor Meridian Conference Room

This workshop teaches the legal considerations of launching a food product or food tech business. We cover how to get your food business up and running as quickly as possible, setting up and structuring your company, legal compliance for handling and selling food products, employment law basics, intellectual property, and common mistakes startups make that can save you tons!

Jeremy Halpern is a Partner and Director of Business Development for Nutter McClennen & Fish and founder of the Edible Ventures Group. Jeremy’s legal practice focuses on emerging companies, private equity, venture capital and angel financing transactions, mergers and acquisitions, executive and team compensation matters, and general start-up support. Serving as the firm’s entrepreneur-in-residence, Jeremy often works on strategy and corporate development matters with companies, investors, and executives in technology, life sciences and the food and beverage industry. Jeremy is the founder and Managing Director for the Edible Ventures Group, a Boston-based angel investment group that provides seed equity funding to early-stage high growth consumer food and beverage companies.

Workshops are hands on and space is limited! Snacks and drinks are provided.

Event Link: https://www.eventbrite.com/e/food-startup-education-series-tickets-27384057453?aff=Website# 

Media and Public Relations for Food Startups
Oct
13
6:30 pm18:30

Media and Public Relations for Food Startups

  • CIC Boston, 5th Floor Meridian Conference Room

This workshop covers how to make the most of media and PR for your food startup. For early stage businesses, media and PR can be huge opportunities for raising awareness about your new product or service. We focus on developing a media strategy for target audiences, understanding the media landscape, how each entity works, how to work with them, and how to make the most of PR tools and resources available.  

Nicole Russo is one of the leading food and hospitality publicists in New England. With more than 15 years' experience in the media and PR industry, she has helped launch some of the region's most successful restaurants, chefs, and food brands including Todd English Enterprises, Legal Sea Foods, Foxwoods Resort Casino, Restaurant Dante, Putitan 7 Co. and FIRE & iCE. She is also the Executive Vice President at 451 Marketing.

Workshops are hands on and space is limited ! Snacks and drinks will be provided. 

 

 

Accounting and Planning for Food Startups
Sep
29
6:30 pm18:30

Accounting and Planning for Food Startups

  • CIC Boston, 5th Floor Meridian Conference Room

This workshop teaches the components of a strong accounting and planning foundation for your food startup. We cover accounting basics along with equity agreements, contracts, stock option grants, bank statements, deposits, receipts, credit card statements, payroll information, and tax filings. We answer your questions and provide you with a greater understanding of your food business in numbers including where you are currently and how you can grow!

Kevin Martin is the Managing Director of Kevin P. Martin & Associates, a CPA and business consulting firm with local offices in Boston, Braintree and Danvers and affiliates in every major city throughout the world. Kevin and the firm work with all types of companies from start-up to private equity placement to exit strategy, many of which include food businesses at all stages.

Workshops are hands on and space is limited. Snacks and drinks are provided. 

Funding 101: Pathways for Food and Beverage Startups
Mar
1
6:30 pm18:30

Funding 101: Pathways for Food and Beverage Startups

  • CIC Boston

Thinking about starting a business in the food space? Have a business and want to raise capital? Looking to grow but don't know how? 

In many ways, it’s never been easier to start a food or beverage company. From products to services, marketplaces to mobile apps, the food space is HOT. While bootstrapping may be preferred, some businesses are almost impossible to launch and grow without capital. From angel investments to crowdfunding and debt financing, opportunities for funding seem endless.

Join Branchfood and The Capital Network hosted an evening with a veteran panel of investors, advisers, and entrepreneurs, who compared and contrasted the many ways you can fund your food and beverage startup. 

Our esteemed panel: 

If you are an entrepreneur, investor, or interested in business development related to food products, beverages, e-commerce, food tech, services, or consumer packaged goods, this event is for YOU!

Crowdfunding Workshop w/ Terry Romero @ Kickstarter
Feb
9
6:30 pm18:30

Crowdfunding Workshop w/ Terry Romero @ Kickstarter

  • CIC Boston, 16th Floor

Thinking about creating a Kickstarter campaign for your food venture? Started building your crowdfunding project, but need feedback and advice?

Branchfood and Kickstarter’s Food Projects Lead Terry Romero put together an interactive, two-hour workshop on how to utilize Kickstarter for launching a food or beverage funding raising campaign. Mike Salguero from Butcher Box also joined us to share how his startup was able to surpass its $25,000 Kickstarter goal by 500% in two weeks using incentives. 

The workshop was engaging and hands-on helping you craft a masterful crowdfunding campaign. Attendees learned:

  • Tips and best practices for crafting a high quality crowdfunding campaign

  • Opportunities for rallying your community around your project

  • How to plan your campaign from start to finish: what to do before, during, and after