We’re thrilled to invite brand expert Steve Redmond to lead our first 'Ask an Expert' session.

Steve Redmond is the Principal, Creative Director and Strategist at Rival Brands. With over 30 years of experience in the CPG and food and beverage space, he focuses on the application of strategy and creativity into design that is hell-bent on turning brands into category leaders. Steve recognizes the importance of putting the power brand thinking into the hands of the business owner. He recently wrote and produced the branding workbook, “RIVAL UP! Your Brand: Grow Your Business by Understanding Your Brand Better.” that is currently being used as the LaunchVermont branding curriculum.

Steve will address questions and provide feedback on:

• "What is branding"

• Overall brand strategy

• Brand naming, messaging, and positioning

• Voice and tone and value propositions

• How branding elements should work their way into your business actions and touchpoints

Don't forget to prepare your questions! You can also submit them ahead of time in the registration form.