Tuesday, April 14, 2020
1:00 - 1:30 PM  EST
via ZOOM

Samantha Bartholomew, MS, RDN is a registered dietitian and Manager of Nutrition Communications at FRESH Communications, a public relations and marketing agency focused on better-for-you food brands in the CPG, retail, restaurant, and meal preparation categories.  The COVID-19 pandemic is impacting all aspects of business, and therefore, significant shifts in PR and marketing must take place as consumer mindsets shift. Samantha will discuss how brands can refine their voice, add value, and remain relevant in the new, COVID-19-focused media landscape.