For early-stage founders, intellectual property can feel like both a necessity and a black box. Patents, trademarks, trade secrets, what actually matters for your business, and what can wait?
Join Branchfood and Wolf Greenfield for a practical, no-fluff conversation on how startups can approach IP strategically without overspending.
In this session, experienced IP attorneys from Wolf Greenfield will break down how to think about protecting your innovation in a way that aligns with your stage, goals, and resources. We will focus on helping founders make smart, cost-conscious decisions about where IP investment truly adds value and where it does not.
What we’ll cover:
The different types of IP (patents, trademarks, trade secrets, copyrights) and when they matter
How to prioritize IP protection based on your business model and growth plans
Common mistakes startups make when spending on IP
How to stretch your IP budget and avoid unnecessary costs
What investors look for when evaluating IP strategy
Whether you're pre-product or scaling, this session will help you build an IP approach that supports your company, without draining it.
Who should attend: Early-stage founders, food and ag entrepreneurs, startup operators, and anyone thinking about how to protect innovation without breaking the bank.
About Wolf Greenfield
Wolf Greenfield is one of the nation’s leading law firms devoted exclusively to intellectual property law. With deep expertise across patents, trademarks, copyrights, and trade secrets, the firm helps innovative companies—from startups to Fortune 500s—protect and maximize the value of their IP assets.
About Branchfood
Branchfood is a launchpad for food innovation. By bringing together all corners of the industry through curated events, investments, shared workspaces, and advisory support, Branchfood connects innovators and fosters growth to transform the food industry. Since 2015, Branchfood has built a global community of 19k+ industry innovators, experts, corporate leaders, and investors; supported over 900 consumer product and agri-foodtech businesses; hosted 225+ educational and networking events in partnership with renowned organizations; and invested $3.7MM in 18 early-stage startups through sister company, Branch Venture Group. Keep up to date with our work by signing up for our newsletter.
Please Note: By registering for this webinar, you agree that your contact information will be shared with our event partner, Wolf Greenfield, for follow-up communications related to intellectual property and startup legal resources. Your information will not be shared with any other third parties.
