As an innovative consumer product brand, you are constantly pushing the boundaries of what's possible. But even the most innovative products will struggle to succeed without the right product-retail fit. This includes understanding the latest trends and innovations in retail, identifying the right retail partners to work with, and optimizing your product's packaging and positioning for maximum impact.
We will cover a range of topics, including:
Understanding the evolving retail landscape and how to leverage the latest trends to optimize your product-retail fit and reach new customers
Identifying the right retail channels and partnerships, taking into account the retail mix and shopper demographics
Optimizing packaging and positioning to resonate with your target audience and gain maximum visibility on shelves
Leveraging technology, from data analytics to AI-powered merchandising and shopper engagement, for maximum ROI
Join us to equip yourself with the knowledge and strategies that you need to successfully navigate the retail landscape and maximize your chances of success.
Speakers:
Stephanie Borselli, Mentor-in-Residence, Branchfood
Georgios Tzafis, VP Emerging and Mid Cap CPG, Trax Retail
Anouck Gotlib, CEO, Belgian Boys
Kyle Maggard, Founder and CEO, Over Easy
The session is free to attend and will be hosted on Zoom. Registration is required to get the link to join and recording.
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About Branchfood
Branchfood is a launchpad for food innovation that is based in Boston with a global reach. By bringing together all corners of the industry through curated events, advisory support, investments, and shared workspaces, Branchfood connects innovators and fosters growth to transform the food industry. Since 2015, Branchfood has built a community of 18K+ innovators, supported 900+ CPG and agri-foodtech leaders, and developed a digital audience of 20K+ across channels, with its sister company, Branch Venture Group, investing $3.6MM in 15 early-stage food startups.
About Trax Retail
Trax Retail’s mission is to enable brands and retailers to harness the power of digital technologies to produce the best shopping experiences imaginable. Trax’s retail platform allows customers to understand what is happening on shelf, in every store, all the time so they can focus on what they do best – delighting shoppers. Many of the world’s top CPG companies and retailers use Trax’s dynamic merchandising, in-store execution, shopper engagement, market measurement, analytics, and shelf monitoring solutions at scale to drive positive shopper experiences and unlock revenue opportunities at all points of sale.
