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Thriving in the Future of Retail - November webinar series


Join us in this series of educational seminars led by food leaders and experts, geared towards emerging CPG founders who seek to thrive in the future of retail. The sessions will reveal best practices, tactics and overall strategies for successful category disruption, distribution, and brand activation in New England.

All sessions are free to attend and hosted on Zoom. The recording will be shared with registered attendees. Check out the lineup of sessions below (more speakers to be announced) and RSVP to secure your spot. If you would like to attend more than one session, you will need to register for each of them. We apologize in advance for the inconvenience -- Eventbrite does not support signing up for multiple sessions at once.

Session 1: Navigating regional distribution in New England for success

Tuesday, November 8th, 4pm-5pm ET, Zoom

New England is home to a large number of independent retailers, many of whom are eager to welcome emerging brands to be part of their product portfolio. This creates a unique opportunity for sales, but the fragmented nature of distribution can make it challenging to identify the right point of entry and deliver velocity both for emerging brands and retailers. In this session, we will explore the retail landscape of New England and discuss successful launch strategies implemented by innovative brands in the region.

Speakers:

Session 2: Retail merchandising tactics for sustainable brand growth

Thursday, November 10th, 4pm-5pm ET, Zoom

Once a brand gains distribution, the team’s focus shifts to in-store merchandising, the key to delivering velocity. Ensuring a product stands out within its category, and most importantly, that it attracts consumers in a way that resonates with them and that makes them pick the product off the shelf is all critical. From in-store designs to promotional deals and discounts, we will cover it all in this expert discussion.

Speakers:

Session 3: Partnering with co-manufacturers for scaling success

Tuesday, November 15th, 4pm-5pm ET, Zoom

Many successful brands partner with co-manufacturers to scale their production. This is a key enabler for business growth, but also a complex process involving product development, recipe revisions, and contractual agreements that set both companies up for long-term success. In this session, we will dive deep into the world of co-manufacturing, providing key insights for identifying the right manufacturing partner and establishing mutually beneficial relationships.

Speakers:

Session 4: Opportunities for category disruption and differentiation

Thursday, November 17th, 4pm-5pm ET, Zoom

Innovative brands are fundamentally changing the way consumers eat. Functional products with a multitude of benefits for people and the planet including novel ingredients, new formats, sustainable packaging, and cleaner labels, are entering every single category. Join us in this session where we will explore how to identify opportunities for category disruption amongst incumbents and cover category expansion as a brand scales.

Speakers

About Trax Retail

Trax Retail’s mission is to enable brands and retailers to harness the power of digital technologies to produce the best shopping experiences imaginable. Trax’s retail platform allows customers to understand what is happening on shelf, in every store, all the time so they can focus on what they do best – delighting shoppers. Many of the world’s top CPG companies and retailers use Trax’s dynamic merchandising, in-store execution, shopper engagement, market measurement, analytics, and shelf monitoring solutions at scale to drive positive shopper experiences and unlock revenue opportunities at all points of sale.

Earlier Event: November 3
November Virtual Community Table
Later Event: November 17
Branchfood Providence Community Table