Karen Anderson
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Karen advises food brands on the health of their product portfolio and provides actionable guidance to grow sales, profit, and distribution. Karen established Purple Peak Marketing after a 10-year career in brand management at Lindt, the #1 premium chocolate brand, where she led the two largest, 7-figure product launches in company history for Lindt USA and Lindt Australia. Karen specializes in the commercialization of innovation from ideas to launch, including consumer validation, packaging development, and customer sell-in.
Areas of expertise:
• Portfolio/product analysis - sales and profit
• Market and competitive analysis
• Product development: recipe, packaging, design
• Market research/consumer insights
• Sales and channel strategy/sell-in
