Overview
This webinar help founders understand how to protect their brands and creative assets, avoid costly mistakes, and make smart, strategic decisions.
For early-stage food and food-tech founders, building a strong brand is critical, but knowing how and when to protect it isn’t always straightforward. Trademarks, copyrights, brand assets, naming - what should you protect, when should you act, and what mistakes could become costly later?
Join Branchfood and Wolf Greenfield for a practical conversation on the trademark and copyright decisions every food founder should understand as they build and grow their business.
In this session, experienced attorneys from Wolf Greenfield will break down how founders should think about protecting their brand and creative assets from the start. We’ll help founders understand where legal protection adds value, how to avoid common pitfalls, and how to make smart, cost-conscious decisions as their companies grow.
What we’ll cover:
When and how to protect your company name, product names, logos, and other brand assets
The trademark and copyright issues founders should consider before launching a brand or product
Common mistakes that can lead to costly rebranding, disputes, or legal issues
How to prioritize trademark and copyright protection when resources are limited
What founders should know when working with agencies, designers, employees, and contractors on brand and creative assets
How to build a protection strategy that can evolve as your company grows
Whether you’re choosing a name, preparing to launch, or already building a recognizable brand, this session will give you a clearer understanding of what you should be protecting, and what you can afford to wait on.
Who should attend: Early-stage food and food-tech founders, consumer brand entrepreneurs, startup operators, and anyone responsible for building or protecting a company’s brand and creative assets.
About Wolf Greenfield
Wolf Greenfield is one of the nation’s leading law firms devoted exclusively to intellectual property law. With deep expertise across patents, trademarks, copyrights, and trade secrets, the firm helps innovative companies—from startups to Fortune 500s—protect and maximize the value of their IP assets.
