Introducing Our New Blog Series: ‘Five Food Startups Winning the Branding Battle’

There’s no one recipe for success in the food industry. The space is crowded and many verticals are dominated by massive corporations. How can a startup food brand succeed?

This is the question we put to five startup founders at Branchfood, our community that promotes food entrepreneurship and innovation. Over the next five weeks, we’ll be publishing interviews with a few of the most exciting and promising food brand founders in our community to understand how they’re building standout brands and developing their products.

Though each of these founders’ journeys is far from over, they’ve learned a lot that other founders can and should apply to their own businesses.

Featured in this series are:

Join us every other week for the next 10 weeks as we release new interviews from our ‘Five Food Startups Winning the Branding Battle’ series.

This series features interviews conducted by Ideometry an all-in-one growth marketing agency helping everyone from startups to Fortune 500 companies engineer brilliant integrated campaigns, find their ideal audience, fuel their pipeline, and drive real success.

In the middle of a campaign and need some support? Want to build something awesome from scratch? We’d love to hear from you. Get in touch with us at ideometry.com or at hello@ideometry.com.

 

Know Your Food Entrepreneurs #4: Danilo Leao of BovControl

Know Your Food Entrepreneurs #4: Danilo Leao of BovControl

BovControl, the fast-growing mobile livestock analytics platform, was founded in 2013. But, as co-founder Danilo Leao informed me, its roots go way back. When Danilo was a child on his father’s farm in Brazil, he was already experimenting with the way that data could be used to affect livestock productivity. At 12, he had taken on the duties of “tracking and tracing animals, understanding their activity, and understanding nature.”

Read More

6 Need-To-Know Social Media Tactics for Food Startups

6 Need-To-Know Social Media Tactics for Food Startups

Across all cultures, food carries a significant social element. It’s meant to be seen, shared, and discussed. This makes food startups and social media a particularly strong pairing, as all of the major social networks lend themselves to doing those very things...

Read More